Acquiring and executing research projects and providing additional services in the fields of mathematics, natural sciences, technology, and business administration using analytical and data-based methods.
Trading goods of all kinds, trading perfume products, together
with all related activities.
Project consulting and market analyses services. Acquiring,
managing, and selling market analyses, copyrights, patents,
trademarks, and licences of all kinds.
My Pony AG can establish branches and subsidiaries in Germany and abroad, acquire interests in other companies in Germany and abroad, and engage in all transactions directly or indirectly related to the company’s purpose.
The company can acquire, encumber, sell, and manage real estate both in Germany and abroad. My Pony AG may also provide financing for its own account or for the account of third parties and enter into guarantees and sureties for subsidiaries and third parties.

The business model encompasses a wide range of activities spanning research and services, trading, project consulting, and market analyses. The following list describes the key elements of the business plan:
Main activities
- Conducting research and providing services in the fields of mathematics, natural sciences, technology, and business administration.
- Applying analytical and data-based methods.
Trade activities
- Trade in goods of all kinds.
- Specialised in trading perfume products.
Consultancy services
- Project consulting and preparing market analyses.
Intangible assets
- Acquiring, managing, and selling market analyses, copyrights, patents, trademarks, and licences.
Corporate structure and participations
- Establishing branches and subsidiaries in Germany and abroad.
- Participation in other companies, both nationally and internationally.
- Conducting business directly or indirectly related to the company’s business.
Property management
- Acquiring, encumbering, selling, and managing real estate in Germany and abroad.
Financing and securities
- Providing financing for own and third-party account.
- Granting guarantees for subsidiaries and third parties.
Target groups
- Companies in research and development.
- Retailers and wholesalers in the perfume trade.
- Companies and organisations looking for analytical and data-based solutions.
- Consultancy companies and market analysis agencies.
Market analyses and competitor analyses
- Analysing current market conditions and identifying growth opportunities.
- Monitoring job applicants and their strategies.
Marketing strategy
- Networking with key players in the relevant industries.
- Online marketing campaigns to promote the various services.
- Attending trade fairs and **conferences** to maximise visibility.
Financial planning
- Cost efficiency analysis to optimise operating processes.
- Sales forecasts based on planned acquisitions and partnerships.
Growth and expansion
- Expanding activities into international markets.
- Diversifying the product and service portfolio to meet market requirements.

AI tools from My Pony AG
Utilising AI to enable companies focusing on market research and
feasibility analyses to reduce costs by:
Automating processes
AI is capable of automating repetitive tasks such as data collection, analysis, and reporting, achieving faster and more cost-effective market research and feasibility analyses.
Efficient data analysis
AI-supported algorithms have the ability to analyse large amounts of data faster and more precisely, delivering sound insights while also reducing the need for manual data processing.
Personalised analyses
AI can perform personalised analyses based on the customer’s specific preferences and behaviour, creating tailored research results and increasing the effectiveness of marketing strategies.
Real-time results
AI can process data in real time, enabling rapid responses to market developments and competitive analyses as they unfold and boosting the company’s competitiveness.
Identifying trends
AI can help to recognise market trends and potential opportunities early on, laying the groundwork for forward-looking planning and allowing companies to proactively adapt their corporate strategy.
Reducing error rates
Utilising AI to analyse feasibility studies can minimise human error and improve the accuracy of the results.
Scalability
AI tools can be scalable and adapted to specific market research and feasibility analysis requirements, enabling the company to respond flexibly to changes in the market environment.
Primary activities
1. Performing research tasks and services
- AI tools automate data collection, analysis, and reporting to increase the efficiency and accuracy of research in mathematical, scientific, engineering and business fields.
- Predictive analytics and machine learning algorithms assist with predicting trends and developments in the various areas.
2. Applying analytical and data-based methods
- AI tools efficiently process vast amounts of data and recognise the relevant data patterns needed to make sound decisions.
- AI helps to identify correlations and patterns in complex data sets as a foundation for generating findings.
Commercial activities
1. Trade in goods of all kinds
- AI analyses customers’ shopping behaviour and creates personalised recommendations to boost sales.
- Predictive modelling helps to optimise stock levels and pricing based on market conditions and customer behaviour.
2. Specialised in trading perfume products
- AI-supported image recognition helps to improve customer consultations for perfume products by recommending precisely the right fragrances based on data and preferences.
- Natural language processing can be used to analyse customer feedback and ratings with the goal of understanding product preferences and adapting the product range accordingly.
Consultancy services
1. Project consulting and preparing market analyses
- AI tools support the creation of market analyses by evaluating market data, competitor analyses, and trends to generate sound recommendations for customer projects.
- Automated reporting and data visualisation understandably present complex information and enable effective consulting communication.

Clients